Dr. Andreas Jonason is a Partner with Simon-Kucher Strategy & Marketing Consultants in Stockholm and is heading the company's operations in Sweden.
He specializes in industrial projects in the Nordics and in the downstream oil and gas sector. Prior to joining Simon-Kucher, Andreas spent 11 years in strategy, sales and pricing roles in Royal Dutch Shell and at Ericsson telecom.
Andreas is the co-author of the Swedish edition of the book Hidden Champions. He publishes frequently in trade magazines and lectures at the Copenhagen Business School and the Royal Institute of Technology. Recently his client work has also become a case at the Harvard Business School. Andreas holds a PhD in Economics, focusing on innovative pricing, and a MSc in Mechanical Engineering, both from the Royal Institute of Technology (KTH) in Stockholm.